Archive for the ‘Articles’ Category

10 Ways to Speed Up Your Website

Saturday, May 1st, 2010

Google recently announced that they were going to start considering site speed as a search engine ranking factor.

Google Webmaster’s Official Blog states: “Like us, our users place a lot of value in speed – that’s why we’ve decided to take site speed into account in our search rankings.”

That is the second most important reason to have a fast website. The top reason is showing your visitors the information they want fast so they don’t leave your website.

These are 10 things you can do to speed up your site.

  1. Use External CSS and Script Files
    Don’t include CSS or JavaScript code in your HTML documents. Create separate files and call out to them when necessary.
  2. Use DIVs for Layout
    Avoid using tables.
  3. More Is Less
    Remove elements you don’t really need.
  4. Optimize Your Images
    Use this software to reduce the size of your images.
  5. Don’t Use Images to Display Text
    With CSS styles you can make text look pretty much any way you want.
  6. Use Clean Code
    Get rid of unnecessary code.
  7. Use Trailing Slashes When Linking to Directories
    If you have your blog in a folder called “blog”, link to www.yoursite.co.uk/blog/ (with a trailing slash at the end) as opposed to www.yoursite.co.uk/blog.
  8. Use the Height and Width Tags
    Don’t forget to use these tags for images and other elements.
  9. Avoid the Excessive Use of Flash
    Flash animations can really slow your website down; avoid them if possible.
  10. Choose your web host carefully
    If you are a UK based business then it is crucial to have a UK based Web Host with verifiable performance and availability measurements.

Need to improve the performance of your website?

Contact one of our Hosting Specialists today to see how you could benefit from Netcetera’s superior network performance and service.

Web Application Security and Your Website

Monday, February 8th, 2010

In a recent interview with SC Magazine, Sergey Gordeychik, a contributor for the international standards group Web Application Security Consortium (WASC), explained that web application security problems have grown significantly over the past few years and that most web applications today are vulnerable.

The blame, according to Gordeychk, falls on the fact that security requirements often are not considered in the system design of web applications, making it hard to eliminate vulnerabilities. Attackers can easily detect these bugs with very little effort by using automated scanners.

But just how large is the threat? According to some, web applications account for over 70 percent of known vulnerabilities. Unfortunately, when people see these numbers they assume that we are talking about large scale proprietary applications deployed on corporate web site. What the average person forgets, or isn’t even aware of, is that solutions like WordPress, Drupal, and Joomla! are all web applications.

While hosting providers often make it easy for their customers to deploy these applications with script installers like Fantastico or SimpleScripts, the person who installs the application is often unaware to the vulnerabilities that exist.

Common Security Vulnerabilities

So what types of vulnerabilities exist in common web applications? Two of the most common found by researchers are:

  • SQL injection attacks - where the language that runs the database queries is exploited by injecting unauthorized commands into the Web form input box taking advantage of insecure code bypassing the firewall. When this exploit is successful, the attacker gains access to the database where they can steal data like user accounts or even modify data to falsify orders or escalate the privileges of a user account.
  • Cross-site scripting - where the attacker exploits a vulnerability that allows them to inject malicious code into a web site that tricks visitors into clicking a link that may collect data entered by the victim, such as a credit card number or password, or the link may steal the victim’s cookie allowing the attacker to recreate the victim’s session id to highjack their browser session.

You can read about other common security risks here.

What’s the Risk?

As the owner of a web site, these threats pose a significant problem. After exploiting these vulnerabilities, attackers are able to steal data from your visitors, modify data, deface your web sites, escalate user privileges, and many other illicit activities. In addition to the damage these attacks can cause to the visitors and registered users of your site, as a company your reputation can take a serious decline with existing clients, potential clients, and the search engines. All of the hard work that went into building a successful online presence can be dismantled as a result of just one attack.

Proactive Application Security

To protect against such threats, the WASC recommends the use of a Web Application Firewall to mitigate many of the vulnerabilities that exist in today’s web applications. Web application firewalls perform a deep inspection of data packets transferred between the server and the browser so they are capable of preventing attacks that network firewalls and intrusion detection systems can’t.

Netcetera has recently partnered with Applicure to deploy web application Security as a Service through their dotDefender web application firewall. In doing so, we are able to provide all Netcetera customers with a way to stop potential exploits at the gate – before they reach the web application. To read more about this new Netcetera service, please visit:

http://www.netcetera.co.uk/servers/waf/

When should I consider upgrading to a Dedicated Server?

Wednesday, January 27th, 2010

A slow web site will be having a negative effect on your business. With the increase of download speeds on home computers users will not want to wait to load your site – they will simply look elsewhere. The average user will leave your site after waiting 8-10 seconds for a page to load – and most of them will never return.

Therefore, in order to enhance your business opportunities it is crucial that you have a fast, high performance website. The most effective way of ensuring you have a high speed website is by switching from a shared to a dedicated server. The primary reason for this is that if your site is hosted by a shared server you are in effect operating as a member of a group. If for any reason another client on your server has an increase in web traffic or increases the size of their web site there is a pretty good chance that your speed and performance will be affected.

By choosing the option of having your own fast dedicated server you are given exclusive access to all of the resources on the server allowing you to customize your plan. You are not required to share the space, memory or bandwidth for your site which enables optimization ultimately increasing your processor speed.

In terms of scalability, fast dedicated servers offer greater options. If your website is experiencing an increase in visitor numbers and as a result is becoming slower than desired you can simply add more RAM if required, or even add a load balancer to your server to split the load across two dedicated servers, or more.

Another benefit of a dedicated server is the availability of your own unique IP address. Added to these benefits is the fact that a dedicated server offers heightened security as no one else will be able to access the server other than you, this makes the risk of viruses extremely minimal.

If you have a high amount of traffic hitting your web site, are involved in SEO (Search Engine Optimization) projects, or simply want the best possible support service for your web site, a switch to a dedicated server is the fastest move you should be making.

Need to improve the speed of your web site?

Contact one of our Hosting Specialists to see how you could benefit from Netcetera’s superior network reliability and service.